Motion, Emotion, & Colour

Motion, Emotion & Colour

When I began my career in television there was not internet, cellphones, streaming or social media which led to three ways to advertise; radio, television or newspapers. Much has changed since. What hasn’t changed is that television then, as today, is motion, emotion and colour. When you are deciding on what form of advertising will work for you, television continues to remain a strong contender.

Advertising should never be about one format or another, it should be a well balanced mix with one, arguably television as the centre to the wheel of your brand. Television brings motion. Even today, social media is usually an animated graphic or cut down versions of a larger piece of motion video taken from, you guessed it, a television commercial, or live-action video.

Folks talk allot about the emotional impact of advertising. I’m not so sure that quick hit graphic pieces on Instagram or Twitter really hits the emotional buttons. A live-action, or well executed animation piece can. There are many studies regarding memory recall in advertising and for the most part it relies on emotion. Funny, sad, heartfelt, even thoughtful pieces can have memory recall down the road.

So, when planning your next advertising campaign consider television central to your plan. From there you can spring forth with social media pieces, possibly use the audio, or slightly enhanced for radio, and never be afraid of colour!

DW