Not My Cup of Tea

My kids and I were laying in a blossoming field of yellow canola under a warm big blue sky with some puffy white clouds floating by. I said, “I see a cotton ball.”

My son said, “No, dad it’s a monster with claws.” My daughter giggled and replied, “No, it’s a pig with a curly tail.”

Perspective.

We are all familiar with the saying that something, someone, or activity is not your cup of tea. Let us add creative concepts to that cup.

Creating advertising materials be it a social media piece, billboard or traditional forms (print/radio/television), can feel daunting to the uninitiated resulting in a final result that, well, doesn’t fit with your personality, values or cultural differences. In other cases, the message is too broad, or too specific, or not accessible to your target audience. How do we fix this?

As advertising professionals we take great care and pride in helping you achieve your marketing and advertising goals and yet sometimes, it appears to be well off the mark.

The key is clear and open communications and expectations. On occasion clients will voice frustration only after the work has been done which is both disappointing and frustrating to both creator and client. This could be the result of a personality clash, murky visions, or silent assumptions.

A creator could be held in high esteem with one client, while another has asked their advertising rep for another.

Is it a cotton ball, monster, or pig, or just not your cup of tea?

At the end of the day, your advertising results are important to us. If a change of creative producer or perspective is required – so, be it. Keep in mind, we are doing the very best with the experience, knowledge, tools and skills we have as professionals.

From your perspective, keep it professional, transparent and kind.

Don’t let that cup of tea go cold.

D. Williams