Radio for Television

Often in small markets, advertising for business owners and entrepreneurs can be a daunting task. Advertising is the last thing on their minds while running their daily businesses. But, there is a common mistake made when rushing through the advertising plan that may not hit the right notes you’re looking for.

It’s obvious that radio and television are different forms of media, yet, in the haste and expediency of advertising one of two things happen. Make my TV commercial work for radio and vice a versa. Not the best use of the two forms. Radio is theatre of the mind, while television is right in front of your eyes

That very funny radio advertisement that used different voices, music and multiple scenarios probably can’t be replicated for television. Meanwhile, your television commercial is music, graphics and very emotional video forming a memorable feeling with your customers.

You can create synergy of your brand using both media. If you have good creative people at the helm, they will find ways for that handshake to happen. When you are deciding on your next, monthly, or annual advertising, save yourself some possible missteps and let the creative folks take care of it.

DW